buyerAssigned
Facebook · Toronto Real Estate Network
Couple posted asking for agent recommendations for a 3-bedroom semi in East York, budget around $1.1M, hoping to close before September.
Found · Today · 9:42
Live · Cohort 03 · Greater Toronto Area
Find real-estate intent before it becomes a listing.
Parcely surfaces real-estate intent from public social conversations, scores buyer, seller and renter intent with AI, and assigns each qualified lead to one realtor at a time.
Queue · live04 / 12
04M. ChenEast York · 3br semi · under $1.2MBUYER0.91
05A. SinghMississauga semi · listing springSELLER0.84
06J. ParkLiberty Village rental · May 01RENTER0.78
07D. OkaforPre-construction · ScarboroughINVEST0.72
08L. TremblayEtobicoke condo · moving JulBUYER0.69
0
Leads found · 30d
0
Markets live
0
Seats open now
02 · Why we're different
One lead, one realtor.
Not the rest of the industry.
We're honest about what this is: AI-assisted discovery of public social intent signals — not stolen data, not guaranteed closings, not perfect location accuracy. What we are is the only thing in this category that delivers one lead to one realtor at a time.
Parcely
Us- Organic leads from real conversations — buyer, seller and renter intent surfaced from public social posts.
- Each qualified lead is assigned to one realtor in the queue.
- Confidence-scored, AI-summarized, with a suggested outreach angle.
- Facebook profile is treated as a primary, valid contact channel.
Shared-lead platforms
Industry default- Recycled form-fill leads — the same one sold to 10–20 agents.
- Race-to-the-phone wins; the experience erodes the brand.
- Intent is shallow — a form click, not a stated need.
- You pay per lead, often with no quality floor.
Cold prospecting
Manual- Hours scrolling Facebook groups, manually screenshotting posts.
- Inconsistent coverage — you miss what you don't see.
- Hard to scale, hard to delegate, hard to measure.
- Group moderators flag visibly self-promoting agents.
03 · How it works
From a stranger's public post
to a lead with your name on it.
Four steps, fully automated. The queue is what makes it work — instead of blasting the same lead to twenty agents, each qualified opportunity rotates to one member at a time.
01
Monitor social intent
Parcely monitors public posts and threads across social platforms in the GTA for real-estate signals.
02
AI qualifies the opportunity
Each post is scored for buyer/seller/renter intent. Vague or off-topic posts are filtered out before they reach you.
03
Lead enters the queue
Qualified leads are placed in a single rotating queue shared across active members in your cohort.
04
Assigned to one realtor
The next member in rotation receives the lead with contact details and a suggested outreach angle.
04 · Recent leads
What an actual lead
looks like in the queue.
Real examples from the last 72 hours, with identifying details removed. Most leads include a Facebook profile and an AI-written intent summary; roughly a third also include a phone number or email.
sellerIn review
Facebook · Mississauga Community Board
Homeowner mentioned downsizing in spring after kids leave for university; asked group for a 'no-pressure' agent referral.
Found · Today · 8:11
renterPublic pool
Facebook · Liberty Village Residents
User looking for a 1+den under $2,800 for May 1, willing to consider Queen West or Roncesvalles. Mentioned current lease ends April 30.
Found · Yesterday · 19:04
investorAssigned
Facebook · GTA Pre-Construction Group
User asking for advice on a Scarborough pre-con assignment, says they hold two units in Vaughan and want a third before EOY.
Found · Yesterday · 14:22
buyerIn review
Facebook · GTA Newcomers
New resident asked group about first-time buyer process; wants Etobicoke condo around $650K, moving from Calgary in July.
Found · 2 days ago · 11:58
sellerPublic pool
Facebook · North York Local
Member posted about an inherited property they're planning to list — asked the group whether to renovate first or sell as-is.
Found · 3 days ago · 16:30
05 · Queue model
Fairness, not exclusivity.
We don't sell territories.
We won't claim geographic exclusivity — the underlying signals aren't precise enough for that yet, and we'd rather be honest than oversell. What we can promise is the queue: every member sees the next lead in turn, with no auctions and no lead-blasting.
One queue. One realtor per lead. Rotated fairly across the cohort.
- Each qualified lead is assigned to a single realtor at a time.
- The queue rotates — your turn comes around predictably, week over week.
- Skip a lead and the next one rolls to you immediately.
- No lead-blasting to 10+ agents.
- No public bidding or pay-to-win priority.
- No exclusive area or postal-code ownership claims.
Cohort 03 · Live rotationRotating
Next lead↓ Member 01
12 members~4 leads / member / week
06 · Member dashboard
The workspace you wake up to.
Try it — click any lead.
Your queue, your assigned leads, AI-written context for each one, and a suggested outreach angle. Designed to be the first tab you open in the morning and the last one you close at night.
Assigned to you3
In review2
Public pool12
M. Chen
buyer0.91
D. Okafor
investor0.72
R. Patel
buyer0.68
07 · FAQ
Straight answers
before you sign up.
The honest version of how Parcely works — where the leads come from, who gets them, and what we won't promise.
Where do the leads come from?
From public real-estate conversations — posts and threads people share openly in public Facebook groups across the Greater Toronto Area. We never buy lists, scrape private data, or enrich profiles with third-party people-search tools.
Is this allowed? What about privacy?
We only surface posts the author chose to make public, and we're not affiliated with Meta. Anyone can ask us to remove their information at parcely.ai/privacy/remove. You stay responsible for CASL-compliant outreach to anyone you contact — see our privacy policy for the details.
How many realtors get the same lead?
One at a time. Each qualified lead is assigned to a single member through a fair rotating queue, with a 12-hour window to claim it. Only if it goes unclaimed does it move to a shared public pool — you're never one of twenty agents racing the same recycled form-fill lead.
What does it cost?
Pricing is per market, billed monthly, and starts with a 7-day free trial (card required). Cancel anytime. See current pricing for the markets that are open today.
Which areas do you cover?
The Greater Toronto Area today. More markets are planned — you can join the waitlist for one that isn't open yet from the pricing page.
Do you guarantee closings?
No. These are intent signals from real conversations, not guaranteed clients — the work of building a relationship and closing the deal is still yours. We'd rather be honest about that than sell you a number we can't back up.
07 · Join
Join the next realtor cohort.
Create your account in two minutes.
We onboard small groups so the queue stays balanced. Pick your market, start your trial, and qualified leads start routing to you in rotation.
No demo calls required. No high-pressure sales process. Cancel anytime.